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9 Great Resources for Content Marketing

digital marketing resources Cup O Content Lancaster

So many people we meet are unfamiliar with content marketing and want to know more. While we’re always happy to talk (and talk and talk and talk) about content marketing and what it can do to build loyalty, increase awareness, drive leads, and grow business, you may also want some good resources of your own.

That’s why we decided to help you out by directing you to nine great sites that will help you learn about content marketing, and understand the best ways to apply it to your business. Whether you're local (in Lancaster County, Pennsylvania) or located across the country, these resources will help you get better at content marketing.

1. CCO Magazine

Want a great magazine that’s an easy read, nice to look at, full of fascinating content and absolutely free? Then subscribe to CCO Magazine. CCO stands for Chief Content Officer, and this publication is full of case studies of companies using content to grow. It also offers tips and best practices from content marketing experts around the world. Subscribe for free here.

2. The Content Marketing Institute

This organization not only publishes CCO magazine, but it also offers a great website chock-full of facts, figures, information, advice, and tips for better content marketing. They also offer a great e-newsletter and powerful conferences and seminars. Click here to visit their website.

3. Neil Patel’s Blog

Neil Patel has grown into a content marketing guru, and his enormously popular blog focuses on strategies and tactics that help your business grow. It’s short on theory and loaded with tips and ideas you’ll want to try right away. Click here to visit his blog.

4. The HubSpot Blog

HubSpot is a content marketing management system with a lot of cool bells and whistles. It also offers on the of best blogs in the business. If you want to know more about content marketing, this is a great place to start. Click here to visit the HubSpot blog.

5. The Moz Blog

While Moz may be known as an SEO expert, their blog regularly dips into the hows and whys of inbound marketing and content marketing. And since solid SEO is intertwined with content marketing, it never hurts to brush up on your knowledge. Click here to visit the Moz blog.

6. Social Media Examiner

Social media is a key part of a good content marketing strategy, and The Social Media Examiner is a great place to learn more about what’s happening with Twitter, LinkedIn, Google+, Facebook, Pinterest, Instagram, Snapchat, and more. Click here to visit their site.

7. Jon Loomer

Facebook can be one of your most powerful content marketing tools, but it’s always changing its features, algorithms, and processes. Jon Loomer offers frequent videos explaining these changes and walking you through the minutia of Facebook’s vast and complicated universe. Click here to visit his site.

8. The Search Engine Journal

If you’re wondering how to balance content and search, this site is for you. Get weekly newsletters and learn about the latest from Google and more. Click here to visit their site.

9. Sprout Social

This blog admittedly has a lot of selling in it, but it’s also full of smart content marketing tips and techniques. Check it out here.

Got your own favorite resources? Shoot us an email and tell us about them. We may publish it in a future blog!

Want to read more blogs about digital resources? Check out these Cup O Content articles.

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