Writing online content is different than other kinds of writing. It has to meet all sorts of functional objectives like including links and feature keywords. But content also has to attract readers and enhance your brand. Here’s how we do that at Cup O Content. 1. Test, Test, Test You may know all kinds of things about your audience, but they may behave differently online. That’s why Cup O Content likes to test a few approaches before committing to one message or strategy.
Social media marketing changed the media game. It's now possible to reach your best customers in highly targeted and relatively inexpensive ways. Businesses were limited to TV, radio, print, and billboards in the past. These types of media have their role in marketing, but few provide the kind of immediate feedback that small businesses need to feel confident in continued spending. However, social media is an incredibly dynamic platform. Each platform's programming, features,
Remember the last time you redesigned your website? It was a lot of work, and it took your team away from many other projects. We know that building websites is real work. Maybe that's why the thought of adding more content to that website each month is daunting for a lot of businesspeople. But it can be done, and there are lots of smart marketing reasons to keep your content fresh. Here are six rationales to consider a more robust blogging effort. 1. Blogs Can Ignite SEO The