5 Ways to Create Better Business Content
The constant struggle in content marketing is balancing audience and business needs. We want the readers to enjoy the content, and come...
7 Ways to Create More Effective Content
Writing online content is different than other kinds of writing. It has to meet all sorts of functional objectives like including links...
We Reveal Our Internal Blog and SEO Writing Guidelines
We recently updated our internal writing guidelines, and it occurred to us that our blog readers may also want to learn how we make our...
7 Blog Ideas That Make it Easy to Continually Create Online Content
When Cup O Content talks to prospects or new clients for the first time, we find that they are often skeptical about blogs. After all,...
5 Reasons to Start Adding More Numbers to Your Content
Let’s face it–most marketers are not numbers people. We don’t dig math, but that doesn’t mean we shouldn’t love numbers. Using numbers,...
5 Tips for Better Business Blogs
More and more companies are making blogging a part of their marketing program. After all, blogs can help boost SEO, attract more people...
Blogs: The Unsung Heroes of Digital Marketing
Many clients think blogs play the role of an online magazine. They think blogs are just another way to talk to customers, inform them of...
Content Marketing vs. Blogging: Which one are You Doing?
There are a lot of blogs out there, and a lot of bloggers, but not all of them are content marketers. That’s because content marketing...
The Problem With Business Books (and Some Notable Exceptions)
A marketer we used to work with had an office filled with tall piles of business books. When asked if he really read them all, he...
Should Your Blogs be Long or Short?
When our clients think about blogs, they tend to believe that blog writing should follow the general writing rules of communication. That...
