Owned, Earned, and Paid Content: The Digital Marketing Trifecta
Most marketers are familiar with owned, earned, and paid media. Owned media refers to the content that your business creates: it’s original and proprietary. Earned media is exposure that you’ve “earned” when others engage with your content or share it with others for you (formerly confined to PR.) Finally, paid media is just another name for ads. While the type of content that falls within each of these buckets has changed a lot over the past decade or so, the value of having
How to Build Your Own Lead Funnel and Get Your Prospects to Self-Identify
If email is vital to your business, you’ve probably looked into ways of building your address list by adding qualified leads. And if you’ve looked into that, you may have found that increasing your email list size isn’t easy. After all, renting a list is expensive and ultimately unreliable. And you can’t send emails without permission, or you may find you get flagged as spam. So, is the only way to build your list slowly, one at a time, over time? The short answer is “no.” Wi
Who Cares About In-App Advertising?
There are so many ways to advertise online. A smart digital advertiser can choose from amazing options like Google ads, retargeted display ads on search engines, Facebook ads, LinkedIn ads, Pinterest ads…Instagram, Snapchat, Twitter, YouTube…the list goes on and on. But one ad format, in-app advertising, has been overlooked by many advertisers. In-app advertising allows marketers to run their ads on a variety of mobile platforms, notably within games. While mobile use has con
