
Digital Marketing Analytics for Absolute Beginners
When Cup O Content asks prospective clients what they hope to get from digital marketing, the most common answer is, "You tell me!" Why do clients know so little about digital analytics? The truth is, few companies have ever worked with a marketing firm that (1) delivers monthly analytics, (2) interprets digital data into an understandable format, and (3) makes recommendations for improvements based on those analytics. If this sounds familiar, this blog is for you. Here's a l