Beyond Pay Per Click: 9 Other Ways to Increase Search Engine Optimization
It always surprises us when marketing-savvy business owners don’t know what SEO means. After all, Search Engine Optimization, or SEO, is now one of the most important and influential tools in any marketer’s arsenal. While statistics vary widely, it’s safe to assume that at least half of shoppers start researching products online before buying. And that number is sure to spike for big-ticket items like insurance, appliances, cars, or vacations. It also surprises us when client
5 Ways to Create Better Business Content
The constant struggle in content marketing is balancing audience and business needs. We want the readers to enjoy the content, and come back again and again. But we’re also in business, and we need to meet business goals. At Cup O Content, we have a few rules we follow. 1. Put the Audience First This is a crucial element of a successful content marketing program. Think "audience first, business second." After all, If your audience doesn’t want to read it, it doesn’t matter wh
Why Meta Tags Matter
For all you non-geeks out there, meta tags are the descriptions that show up when you search for something on Google, Bing, or Yahoo. (Some people call these snippets, but in this blog, we’ll stick to the term meta tag.) Meta tags are content descriptors, usually created by digital marketers, that were designed to tell people what a web page is about. There are two Ways That Search Engines Create Meta Tags (1) If your programmer or digital marketer creates a meta tag, the sea
