Let’s face it–most marketers are not numbers people. We don’t dig math, but that doesn’t mean we shouldn’t love numbers. Using numbers, lists, percentages, and other types of math in your messages are great ways to get attention, create credibility, and drive click-throughs. Why should you consider using numbers? Numerals Attract More Attention Than Words There isn’t much formal research to back this up, but numbers (3,5,7) get more attention than words (three, five, seven).