Is 90 Percent of Email Crap?
Have you ever heard of Sturgeon’s law? This adage, first penned by science fiction writer Theodore Sturgeon, was developed to defend the quality of his chosen genre. In response to critics who said science fiction was mostly garbage, he argued that all genres are 90 percent crap, with just a few quality works at the top. We feel that way about emails. We read marketing emails all day long, and most of them are so awful that we shudder, race to mark them as junk, and wish we c
