5 Ways to Create Better Business Content
The constant struggle in content marketing is balancing audience and business needs. We want the readers to enjoy the content, and come...
7 Ways to Create More Effective Content
Writing online content is different than other kinds of writing. It has to meet all sorts of functional objectives like including links...
We Reveal Our Internal Blog and SEO Writing Guidelines
We recently updated our internal writing guidelines, and it occurred to us that our blog readers may also want to learn how we make our...
7 Blog Ideas That Make it Easy to Continually Create Online Content
When Cup O Content talks to prospects or new clients for the first time, we find that they are often skeptical about blogs. After all,...
5 Reasons to Start Adding More Numbers to Your Content
Let’s face it–most marketers are not numbers people. We don’t dig math, but that doesn’t mean we shouldn’t love numbers. Using numbers,...
Content Marketing vs. Blogging: Which one are You Doing?
There are a lot of blogs out there, and a lot of bloggers, but not all of them are content marketers. That’s because content marketing...
Should Your Blogs be Long or Short?
When our clients think about blogs, they tend to believe that blog writing should follow the general writing rules of communication. That...
Chasing Jargon: Why Can’t We Just Call Them People?
Every industry has a bunch of special business terms that they know, love, and often revere. However, few of our customers, clients,...
13 Free Online Tools for Content Marketing
In this new sharing economy, it would seem mean-spirited if we didn’t share at least some of our free resources with all our fans and...
Why Weak Content is Killing Your Business
If Your Content Isn’t Hard-Working, You're Missing out on Sales. Content marketing can be a strong marketing tool for service businesses...
