13 Quick Tips to Gain Followers Without Spending Money
This post is super short but really powerful, like Tic Tacs. Take 15 minutes to do these tasks every day and watch your social following...
Owned, Earned, and Paid Content: The Digital Marketing Trifecta
Most marketers are familiar with owned, earned, and paid media. Owned media refers to the content that your business creates: it’s...
7 Blog Ideas That Make it Easy to Continually Create Online Content
When Cup O Content talks to prospects or new clients for the first time, we find that they are often skeptical about blogs. After all,...
Content Marketing Starts With Goals
These days, lots of clients are getting more excited about online content. They want to “get out there” and “be recognized.” However,...
It’s Time for Digital Kindergarten
Let’s get down to basics. If you’re new to digital marketing, you may be struggling to figure out where to begin. There’s a LOT to learn,...
Content Marketing Isn’t a Strategy: It’s a Set of Tools
Earlier this year, the Content Marketing Institute reported that 61% of content marketers still say they do not have a documented content...
Chasing Jargon: Why Can’t We Just Call Them People?
Every industry has a bunch of special business terms that they know, love, and often revere. However, few of our customers, clients,...
2019: The Year of Content Marketing
You’ve done all you can do with traditional marketing. Your website is blah. Your social media is dragging. You KNOW that digital media...
The Content Marketing Pyramid
Content marketing has five basic elements that build on your website and then spread out to the rest of the digital universe. Content market
The Inconvenient Truth About Content Marketing
When we tell people that we’re content marketers, we often get asked; "What exactly IS content marketing?" If you’re asking the same...
