Why Meta Tags Matter
For all you non-geeks out there, meta tags are the descriptions that show up when you search for something on Google, Bing, or Yahoo....
7 Ways to Create More Effective Content
Writing online content is different than other kinds of writing. It has to meet all sorts of functional objectives like including links...
Social Media Secrets Your Business Should Know
Social media marketing changed the media game. It's now possible to reach your best customers in highly targeted and relatively...
Owned, Earned, and Paid Content: The Digital Marketing Trifecta
Most marketers are familiar with owned, earned, and paid media. Owned media refers to the content that your business creates: it’s...
5 Reasons to Start Adding More Numbers to Your Content
Let’s face it–most marketers are not numbers people. We don’t dig math, but that doesn’t mean we shouldn’t love numbers. Using numbers,...
Content Marketing Starts With Goals
These days, lots of clients are getting more excited about online content. They want to “get out there” and “be recognized.” However,...
It’s Time for Digital Kindergarten
Let’s get down to basics. If you’re new to digital marketing, you may be struggling to figure out where to begin. There’s a LOT to learn,...
Content Marketing Isn’t a Strategy: It’s a Set of Tools
Earlier this year, the Content Marketing Institute reported that 61% of content marketers still say they do not have a documented content...
2019: The Year of Content Marketing
You’ve done all you can do with traditional marketing. Your website is blah. Your social media is dragging. You KNOW that digital media...
The Content Marketing Pyramid
Content marketing has five basic elements that build on your website and then spread out to the rest of the digital universe. Content market
