The Beginner's Guide to Google Display Campaigns
Google display ads offer an exciting platform to reach targeted customers. Unlike Google Ads or pay-per-click, Google display ads allow...
Should You Update Your Website? Look for These Signs.
Many companies update their websites to accommodate a new look, revisit messaging, or upgrade functionality. But even great-looking...
7 Common Writing Mistakes
While many content developers can develop competent sentences, few are excellent writers. Good writing is hard, but it's not impossible....
Courses, Certifications, and Resources That Will Make You Better at Digital Marketing
Let's face it. Digital marketing can be downright difficult. It's not always easy to learn, and it can frustrate newcomers. But there's...
Questions to Ask Yourself Before Adding an eCommerce Option to Your Business
Whether you're a restaurant looking for more online orders or a manufacturer wanting to sell directly, eCommerce might be the tool you...
Digital Marketing Analytics for Absolute Beginners
When Cup O Content asks prospective clients what they hope to get from digital marketing, the most common answer is, "You tell me!" Why...
Is 90 Percent of Email Crap?
Have you ever heard of Sturgeon’s law? This adage, first penned by science fiction writer Theodore Sturgeon, was developed to defend the...
Consistently Producing Effective Blogs Isn’t as Hard as You Think
Does the thought of producing blogs every week give you a headache? You’re not alone. Even big companies get nervous when it comes time...
How Important is SEO? Pretty Important.
Improved SEO is one of the best ways to increase the visibility and success of your site. It’s hard to overemphasize this point. These...
Why Elon Musk Wanted to Buy Twitter, and Then Changed His Mind, and Then Got Sued
Some people want it all. But in America, our billionaires take “wanting it all” to a whole new level. Maybe that’s why a man with over...
