
Is AI the Future?
Artificial intelligence (AI) has been a trending topic in every aspect of business since ChatGPT's impressive introduction in 2022. The...

What's a Style Guide? And Why Should I Use One?
The English language is complex. There are millions of ways to express yourself and even more ways to write. When you factor in regional...

Which Website Platform is Right for Your Business?
A website platform is a program with all the tools you need to build and maintain a website. Some platforms are super simple and a great...

Is Vision Pro the New iPhone?
Whether you love or hate it, Apple is great at innovating and integrating new tech into our lives. And while seeing big announcements...

The Beginner's Guide to Google Display Campaigns
Google display ads offer an exciting platform to reach targeted customers. Unlike Google Ads or pay-per-click, Google display ads allow...

Should You Update Your Website? Look for These Signs.
Many companies update their websites to accommodate a new look, revisit messaging, or upgrade functionality. But even great-looking...

7 Common Writing Mistakes
While many content developers can develop competent sentences, few are excellent writers. Good writing is hard, but it's not impossible....

Courses, Certifications, and Resources That Will Make You Better at Digital Marketing
Let's face it. Digital marketing can be downright difficult. It's not always easy to learn, and it can frustrate newcomers. But there's...

Questions to Ask Yourself Before Adding an eCommerce Option to Your Business
Whether you're a restaurant looking for more online orders or a manufacturer wanting to sell directly, eCommerce might be the tool you...

Digital Marketing Analytics for Absolute Beginners
When Cup O Content asks prospective clients what they hope to get from digital marketing, the most common answer is, "You tell me!" Why...