We live in a data-driven world. Everything we do online, from posting on Facebook to web browsing to Amazon purchases, is associated with an email. That’s an important fact to remember. Because if you want a robust digital marketing campaign, emails are gasoline to the fire. It’s much harder (and more expensive) to launch a wildly successful digital marketing campaign without a robust database as the foundation. Emails are a marketer’s best friend. When you get enough qualifi