Why Meta Tags Matter
For all you non-geeks out there, meta tags are the descriptions that show up when you search for something on Google, Bing, or Yahoo....
Social Media Secrets Your Business Should Know
Social media marketing changed the media game. It's now possible to reach your best customers in highly targeted and relatively...
Owned, Earned, and Paid Content: The Digital Marketing Trifecta
Most marketers are familiar with owned, earned, and paid media. Owned media refers to the content that your business creates: it’s...
Who Cares About In-App Advertising?
There are so many ways to advertise online. A smart digital advertiser can choose from amazing options like Google ads, retargeted...
Content Marketing Starts With Goals
These days, lots of clients are getting more excited about online content. They want to “get out there” and “be recognized.” However,...
It’s Time for Digital Kindergarten
Let’s get down to basics. If you’re new to digital marketing, you may be struggling to figure out where to begin. There’s a LOT to learn,...
Content Marketing Isn’t a Strategy: It’s a Set of Tools
Earlier this year, the Content Marketing Institute reported that 61% of content marketers still say they do not have a documented content...
Pay Attention to Pinterest!
If you’ve never been on Pinterest, now may be time to start. As a marketer, it’s not only important to know what this social media is,...
The Content Marketing Pyramid
Content marketing has five basic elements that build on your website and then spread out to the rest of the digital universe. Content market
What is Content Marketing, Anyway?
What is content marketing anyway? How is it different from digital marketing or social media marketing?
