One of the most common questions business owners ask us is whether they should be using YouTube or TikTok. Both platforms are powerful. Both are video-first. And both can absolutely work for businesses in 2026.

We don’t treat Google Ads as a standalone tactic. We make them work harder by aligning AI-driven campaigns with pillar-and-cluster content strategy and on-site SEO explicitly built for how Google evaluates relevance and quality.

Search engines, AI assistants, and recommendation tools now act as gatekeepers between your company and potential customers. And they interpret your website very differently than they did even a few years ago. As a result, many websites that still “look fine” are quietly underperforming.

Before a potential employee ever applies, emails, or replies to a LinkedIn message, they do the same thing customers do; they visit your website.