Growth doesn’t come from doing everything. It comes from doing the right things consistently. As you prepare for 2026, the real opportunity isn’t in expanding your marketing to every corner of the internet.

Digital marketing has shifted. Visibility is no longer tied to production value. Results are no longer tied to big ad spends. The playing field is more level than ever...if you understand where to focus your time and resources.

Social media may drive attention, but email drives revenue. It’s the only channel where you fully own your relationship with your customers, without renting space from an algorithm or competing against thousands of posts in a feed. And in a crowded digital landscape, ownership