At Cup O Content, we’ve run social ads for everything from niche service providers to e-commerce brands, and here’s what we’ve learned about what really works.

Location-based SEO isn’t just a technical upgrade. It’s how you show up for people who are ready to book, buy, or walk through your door. Whether you run a wedding venue, law firm, or landscaping business, adding local signals to your site ensures your ideal clients find you before your competitors.

Here’s the truth: B2B buyers are smart—but they’re also busy, skeptical, and inundated with information. If your content doesn’t respect their time, their intelligence, and their real-world challenges, it’s getting ignored.