Will Hidden Likes = Less Money for Instagram Influencers?
Think back to 2012. It was an exciting time in social media, and Facebook decided that a still-young Instagram was totally worth $1 Billion when they purchased it. Since then, Facebook has connected the two formats on the backend, via the Ads Manager tool. Ever since that merger, it has been possible to run ads on Instagram AND Facebook, which seems like a great innovation. And since 2012, Instagram has developed in ways that nobody quite predicted (including, possibly, Faceb
Get More From Your Pinterest Ads
While many businesses ignore Pinterest, it’s a great place to build awareness and drive long-term sales. And while some marketers think “no one uses Pinterest,” it’s actually the fourth-most-popular social media platform in the U.S., ahead of Snapchat, LinkedIn, Twitter and WhatsApp. Recent research revealed that about 34% of Americans use Pinterest. Pinterest is already a well-recognized advertising venue for home decor, DIY, cooking, crafts, fashion, books, movies, personal
