
How to Make Your Facebook Advertising Work Harder
When many companies start placing Facebook ads, they quickly become frustrated. The user interface is new and unfamiliar. The campaign structure is a little wonky. And the difference between a great ad and a terrible one is often small and hard to identify. No wonder so many marketers give up and decide to stick with Google ads. But if you’re willing to invest a little time in learning the platform and getting more familiar with the tricks and tips that make Facebook ads perf