A marketer we used to work with had an office filled with tall piles of business books. When asked if he really read them all, he replied, “No, but I got the gist of all of them.” While that statement would be ludicrous when applied to most publishing genres, it worked when talking about business books. That’s because this category offers almost an endless number of volumes that focus on just one idea or concept. Written by top-notch researchers and successful CEOs, these wor

The marketing world is full of jargon. So, it's no wonder that even seasoned marketers can get frustrated with new content marketing terms. While it may be easy enough to ignore these words (or just ask questions as you go), content and digital marketing lingo are here to stay, so why not spend a little time getting acquainted with the language that's such a big part of your professional life? A/B Testing This process compares two variations of specific communication elements