Content Marketing Isn’t a Strategy: It’s a Set of Tools
Earlier this year, the Content Marketing Institute reported that 61% of content marketers still say they do not have a documented content strategy. While that may seem surprising to some, at Cup O Content, we get it. Who has time to create a stand-alone content marketing strategy when your overall marketing strategy takes up so much of your time? That’s why we’re not really fans of creating a distinct strategy for content marketing. Instead, we recommend that you examine your
