If you’re going through a rough patch with your marketing agency, remember that even the best agencies occasionally experience ups and downs

We explain why email marketing is a powerful tool for some types of businesses.

As the numbers and types of social media platforms and apps continue to proliferate, more and more businesses want to explore ways to...

As much as we like to pretend that content marketing is distinct from other kinds of marketing, it’s just another name for a set of tools.

Think back to 2012. It was an exciting time in social media, and Facebook decided that a still-young Instagram was totally worth $1...

Almost any type of business can see results with promoted Pins on Pinterest if they understand best practices.

We like to put labels on customers that both depersonalize them and reimagine them as we wish they would be.

In the sharing economy, it would seem mean-spirited if we didn’t share at least some of our free resources with all our fans and followers.

Instagram has been experimenting with a variety of changes and alterations, both in its posting features and its advertising format.

How can they ever find the time to develop topics and outlines? However, with a little planning, they can greatly simplify the process.