Seven Marketing Superpowers
When it comes to marketing, we all want superpowers. We all want to be that marketer who hits it out of the park every time without wasting time or money. While we can't grant powers that make you leap tall buildings in a single bound, we can share tactics that will, when well executed, propel you ahead of the competition.
1. SUPERPOWER: Visibility
In the movies, people want to be invisible. In real life, marketers want to be seen. You can get in front of your best customers at the moment of consideration with Google Ads. When set up correctly, Google pay-per-click ads will appear in front of your best customers when they are searching for products like yours. And when that happens, it becomes one of the best sales tools you have. So set aside funds for Google ads, and make sure the person setting up the ads is Google certified.
2. SUPERPOWER: SEO-Boosting Blogs
Blogging is great for informing, teaching, demonstrating, and promoting, but when done right, it can also boost your search engine rankings. The process is called Search Engine Optimization (SEO), and it's a foundational element of any successful digital marketing program.
3. SUPERPOWER: The Ability to Reach a Customer in a Single Bound
It is possible to send targeted messages to customers who already care about your features and benefits. When you send emails full of relevant information and offers to your customer and prospects list, you can capture attention, build equity, and even drive sales in a single bound. But beware of becoming spammy: spewing out trivial emails as fast as possible is a brand killer, so make sure you know the difference before sending emails. (Not sure of the difference? This blog can help.)
4. SUPERPOWER: Using Backend Coding to Increase Your Visibility
There are many ways to improve your Search Engine Optimization (SEO), including strategic formatting that happens on the backend of your website. How you name pages, label images, and write meta tags impacts your site's ranking. So, make sure you have a skilled SEO expert working on your site, ensuring all backend coding is optimized for search rankings.
5. SUPERPOWER: The Ability to Create Moving Images
Videos take way more time and money than almost any other aspect of digital marketing, but they're also exponentially more noticeable, and people LOVE THEM. That's why TikTok and YouTube are so popular. If you are not using video as a part of your marketing effort, you are missing out.
6. SUPERPOWER: X-Ray Analytic Vision
You have tons of marketing data lying around, but do you know how to see through it? Do you know how to organize it? Leverage it? Analyze it? A good marketing partner (like Cup O Content) can help. If you're not slicing and dicing the numbers regularly, it's impossible to get better. So, make sure you have a skilled analyst looking at the numbers and using them to create marketing recommendations.
7. SUPERPOWER: Teamwork
Some companies try to do everything in-house, but unless you have an expert working on your digital marketing, you're unlikely to reap the benefits of the latest innovations, well-rounded marketing programs, and up-to-the-minute optimizations made possible by working on a range of client projects. When it comes to creating a marketing team with superpowers, don't hesitate to bring in the experts. If you’re looking for an expert to help you build your brand, enhance your market position, and create repeat customers, we’re here for you. Contact us today to see if we’re right for you.