How Important is SEO? Pretty Important.
Improved SEO is one of the best ways to increase the visibility and success of your site. It’s hard to overemphasize this point.
These statistics are from Ahrehs’ June 30, 2020 blog.
68% of online experiences begin with a search engine. (BrightEdge)
0.78% of Google searchers click on results from the 2nd page. (Backlinko)
53.3% of all website traffic comes from organic search. (BrightEdge)
92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
69.7% of search queries contain four words or more. (Ahrefs)
60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (HubSpot)
Just in case rows of numbers are not your thing, here’s the takeaway: Two out of every three people online use a search engine to find what they’re looking for. And less than one percent of those people move beyond the first page of their search.
So if your business is not serious about SEO, you’re missing an opportunity to be in front of two-thirds of your audience when they’re online, looking for goods and services like yours.
And if you don’t rank on the first page against your keywords, less than one percent of online users will ever see your website.
Is Being Visible to 99 Percent of Your Potential and Existing Customers Going to Help Your Business?
Short answer: Yes. Absolutely.
Strong SEO Reduces the Threat of Switching
Let’s say you’re a dentist, and your patients (who only see you twice a year) forget your street address and look for it online. They might use keywords like “Dentist Lancaster Duke Street.” If you don’t show up on the first page of search results, they now see all your competitors, the other dentist in Lancaster on Duke Street, and probably several who are not on Duke Street. They’ll see their offers and promotions at the exact moment they are thinking about dental work.
When you don’t show up on the first page of a search, you risk losing your patients/customers/clients to the competition.
Strong SEO Steals From the Competition
Let’s use the dentist example again. A person new to the area has a cavity and is looking for a dentist. Maybe they heard “Bob’s Dentist” is great and they key it in. But they got the name wrong (it was Brad’s Dentist) and a list of related terms pops up, including your practice at the top. With little loyalty to the recommendation, they see you’re close, accepting new patients, and an expert on cavities. They click through and make an appointment.
Strong SEO Drives Leads to Your Website
If no one gets to your website, they’re not going to see your messages, your products, your offers, your amazing office, your friendly staff, or see all the awards you received. You must get people to your website to drive your business, and about 92 percent of ALL website traffic originates from search engines.
Don’t Believe You Can Have Killer SEO Without Spending a Fortune?
Many small businesses don’t believe they can even rank on the first page without big ad spends. That’s just not true. By combining smart content marketing strategies with proven SEO strategies, most small businesses can improve their SEO in ways that make significant contributions to the bottom line. Cup O Content is dedicated to delivering ROI-driven content marketing to clients. We create easy-to-understand reports that show you exactly what is happening on your website, where traffic is coming from, and how your improved SEO rankings are affecting your bottom line.
Contact us today to set up a time to talk about your business. We’ll create a proposal that fits your budget and grows your business.
Want to read more blogs about SEO? Check out these Cup O Content articles.