Facebook vs. LinkedIn: Which One’s Best for Business?

Should I run my ads on Facebook or LinkedIn? It’s one of the most common questions we hear at Cup O Content. And like most things in marketing, the real answer is: It depends.

Each platform offers different strengths. The smart play isn’t picking a winner—it’s knowing when to use which tool, and how to play to its strengths.

Facebook: More Clicks, Less Cost

Facebook isn’t just for family photos and vacation selfies. It’s one of the most powerful digital ad platforms out there, with the ability to drive massive traffic at a relatively low cost. With more than three billion users, Facebook is a volume engine. If your goal is to get clicks, fill the funnel, and drive site traffic, this is a great place to start.

The real surprise? Facebook can actually target by job title, employer, and industry—something most businesses don’t realize. You can reach marketing managers, HR pros, or facility directors just as effectively as you’d reach parents or pet owners. It’s ideal for webinars, email sign-ups, retargeting, or promoting content like blog posts or videos.

Because people are scrolling in a more relaxed, casual mindset, your ads need to fit the vibe—think short, visual, curiosity-driven. This isn’t the place for whitepapers or detailed product spec sheets. But it is the place to build awareness and start the conversation.

LinkedIn: More Precision, Higher Costs

LinkedIn is built for professionals, and that makes it a goldmine for B2B targeting—especially if you’re aiming at decision-makers or selling higher-ticket services. The targeting is unmatched: job seniority, company size, industry, and even specific job functions are all in play.

But there’s a catch: LinkedIn ads cost more. Much more. A typical click might cost two or three times what you’d pay on Facebook. That’s the price of reaching an audience that’s in a business-first mindset.

The tradeoff is worth it when your goals are aligned. If you're promoting a product demo to operations directors or inviting healthcare executives to a live event, LinkedIn gives your message the right context and credibility.

Just remember: because LinkedIn users are in work mode, your creative needs to match. Use content that adds value—like case studies, insights, calculators, or expert advice.

Know the Context

One of the biggest mistakes businesses make is ignoring platform context.On Facebook, users are casual and distracted. On LinkedIn, they’re focused and intentional. That shift matters.

If your messaging doesn’t match the mood of the platform, it’ll fall flat—even if your targeting is perfect. The same campaign, copy, and creative won’t perform the same way across both channels. That’s why we never run copy-paste ad strategies at Cup O Content.

So Which One Wins?

If you’re after reach and low-cost traffic, Facebook is your best bet. It gives you more clicks for your money and solid targeting to boot.

If you’re chasing quality leads and professional credibility, LinkedIn is the place to be. You’ll pay more per click, but you’ll reach the right people in the right mindset.

At Cup O Content, we help you build hybrid strategies that use each platform to its full advantage. Facebook for scale. LinkedIn for precision. Both for results.

Not sure where your audience hangs out—or how to get their attention once you find them? Let’s talk. We’ll help you spend smarter and get seen by the people who matter.