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The Inconvenient Truth About Content Marketing

When we tell people that we’re content marketers, we often get asked;

"What exactly IS content marketing?" If you’re asking the same question, don’t feel too bad. Content marketing is a new discipline and most of the definitions out there are pretty blurry. Even the leaders in the field seem to take a (misplaced) pride in making content marketing sound more high-minded and ethereal and, consequently, make it hard to understand.

The “Inconvenient” Truth About Content Marketing is That You’re Already Doing it

Don’t believe us? Task this short quiz;

  1. Does your business have a website?

  2. Can you search for your business website on search engines?

  3. Does your business have Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, Vimeo, Snapchat, Pinterest, or other social media channels, pages, or sites?

  4. Do you use digital tools to communicate with your customers?

  5. Do you have a business blog?

  6. Do you feature case studies on your website?

  7. Can people contact your business from your website?

If you answered “yes” to any of these questions, you’re already producing content that you hope will attract attention. That means, whether you're doing it well or not, you are doing content marketing.

Content Marketing is Just Another Term for Bringing all Your Digital Content Together

Content marketers are working to not only create content but also to make your content elements work better together as a whole than it works in pieces. The total is greater than the sum of the parts. That’s why so many people are talking about creating synergy and optimizing content. We help you make all the parts work together, to build on each other, and to make your marketing work better.

We Zoom in on Keywords and Messaging

Specifically, content marketing focuses on the messaging on your website, search engine optimization (SOE), social media platforms, and other digital tools. We deal in words and language. We’re not usually industry experts in coding or web development (though many of us have practical knowledge of it.) Many of us come from writing backgrounds.

Not only do we create social media posts, site messaging and blogs, we also pay special attention to finding and utilizing keywords and search terms people use to find you. We build on the content already on your site and help you develop content off of your site that attracts the right people to you. We make sure people can find you easily and understand your selling proposition. And we help you think through ways of leveraging website traffic through contact forms and landing pages.


If you haven’t talked to a team member from Cup O Content, you may be missing critical pieces of information that can help your business succeed. If your digital or content marketing program is not delighting you with exceptional returns, it’s time to caffeinate your content marketing. Contact us and we’ll give you a free consultation to discuss what you could be doing to get more out of your marketing program.

Want to read more blogs about digital strategy? Check out these Cup O Content articles.

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