Blogs: The Unsung Heroes of Digital Marketing
Many clients think blogs play the role of an online magazine. They think blogs are just another way to talk to customers, inform them of...
Content Marketing vs. Blogging: Which one are You Doing?
There are a lot of blogs out there, and a lot of bloggers, but not all of them are content marketers. That’s because content marketing...
SEO Checklist: Free Ways Google Helps You Improve Your SEO
Let’s face it. SEO is not a “once and done” task. You must commit to ongoing work, testing, and optimizations if you want your website to...
Should Your Blogs be Long or Short?
When our clients think about blogs, they tend to believe that blog writing should follow the general writing rules of communication. That...
Why Weak Content is Killing Your Business
If Your Content Isn’t Hard-Working, You're Missing out on Sales. Content marketing can be a strong marketing tool for service businesses...
What is LSI, and Why Should You Care?
In 2011 the online world shifted. You may not have felt the earth move, but your online life has never been the same. Because in 2011...
3 Insane (But True) Facts About Keywords
Over the past ten years, many businesses have been focused on creating well-organized websites full of relevant content and professional...
The Content Marketing Pyramid
Content marketing has five basic elements that build on your website and then spread out to the rest of the digital universe. Content market