We Reveal Our Internal Blog and SEO Writing Guidelines
We recently updated our internal writing guidelines, and it occurred to us that our blog readers may also want to learn how we make our content work harder for clients. In addition to delivering a positive, branded impression to readers, blogs must be readable. That means that we make sure all our content provides valuable information that is appealing to the target reader. But our articles must also incorporate Search Engine Optimization (SEO) functions and tactics to suppor
