Yes, it’s that time of year again. Time to start talking about trends, the best of 2018, new year’s resolutions, and fourth-quarter planning. Cup O Content spends a lot of time talking with businesses about their goals and what prevents people from reaching those goals. And while no one is arguing that digital is a big influencer to success, many businesses and their leaders remain a bit confused about what digital marketing is, exactly, and how it can and can’t help them gro