
5 New Marketing Terms
That Every Digital Marketer Should Know
Marketers should respect words, right? After all, we write copy, we test each word, and we ponder endlessly about the very best word choices for each sentence, tagline, hashtag, or opt-in button. Maybe all that time working with words doesn’t make us more respectful but instead makes us feel entitled to invent new words whenever the old ones start to feel stale, or inadequate, or not quite right in some other, undefinable way. As marketers, we don’t just invent words; we get

Mr. Zuckerberg Goes to Washington
Facebook’s privacy issues have been in the news for weeks, and on April 10th, Mark Zuckerberg, founder of Facebook, will be called in front of two Senate panels to answer questions about Cambridge Analytica, covert political ads, and other security and privacy issues. While information and updates are changing hourly, here’s a quick overview on what’s happened so far … Facebook's Data Breach is Uncovered Cambridge Analytica’s data culling was a specular example of how an adve