In 2011 the online world shifted. You may not have felt the earth move, but your online life has never been the same. Because in 2011 Google introduced a major innovation in search crawling named Panda. ­­ Panda was created to get rid of a pervasive online tactic called keyword stuffing. Before 2011, search engines looked for keywords, and the site with the most keywords got the top ranking. if you wanted to rank for certain keywords, you would fill your website to the brim w

Over the past ten years, many businesses have been focused on creating well-organized websites full of relevant content and professional design. After spending so much time on site design, many businesses are disappointed to find that they are not showing up on search engines. Even more alarming, competitors with inferior sites or less relevant content often show up first. ­­­ The reality is that a good website is just one piece of the puzzle. Understanding SEO (Search Engine