Wh en we talk to business owners, many smart marketers tell us they tried Facebook and it didn’t work for them. It's not surprising. There are so many reasons a Facebook campaign might have failed. It’s a great platform, but it's NOT foolproof. That's why we've started our periodic Fixing Facebook series. We’ll address specific issues and coach you on ways to fix your biggest potential issues. Today’s Lesson is on the Power of Frequency We all know that the more people see y

If you’re reading this blog, you already know how important search engine rankings are to the success of your business. Ranking on page one of any search engine significantly boosts your business's awareness, credibility, and likelihood of winning over a new customer. Although numbers vary a bit depending on who you ask, it’s generally accepted that about 70% of search engine users click on listings on page one. Some research reports that as many as a third of clicks go to th

Many businesses don't know what to do with content marketing. Here's a simple guide to setting goals.